Today’s business environment has gone beyond the need for an Internet presence to be an absolute requirement – it is an essential component for any business. Despite the current awareness, many firms know the necessity of having a website, but few appreciate the need for an original website. Evaluating various options, having a site based on a selected template may look like the most advantageous and cheap way to create a site, but, as the rule, it does not allow to consider a specific goal and an individual need of a business. This is why; every business needs a new website designed by a reputable web design firm that caters especially for the specific needs of your enterprise.
- Designed to Your Brand Image
Your brand is unique and your website should tell the same. But, with your own website you have a unique opportunity to develop the online image of your company with all its traditions, ideologies, and slogans. Freelance web designers most often get it wrong, they don’t set time and effort to learn about your brand and make sure that what you get right from the color scheme, typography and layout are apt for the target demographic. Custom design is different from any other generic templates that can be easily found online, it tells the customers about what makes your brand unique and consequently develop a better bond with them.
- Enhanced User Experience (UX)
Usability is therefore very important when it comes to the success of any website. Customization and professional web design aim at the target group and their preferences and tendencies guarantee an effective navigation. Analysis and benchmarking are a common practice among web designers since it enables the professional to understand how the users, probably the clients, want their site to look like: how easy it should be to navigate; what kind of design and layout is the best; whether the site should be appropriate for mobile devices and among other factors. First and foremost, a positive user experience allows dwell time and in turn the rate of conversion from ‘lookers’ into buyers and loyal customers.
- Scalability and Flexibility
The moment you begin the journey of building your business, you are also beginning the journey of requiring a set of digital needs. It is always easier to start developing a custom-built website with the future in mind, meaning that where a pre-made theme may have limited functionality in the future, a custom-built website can always be created in a way that it can accommodate new additions such as new features, new pages or new functionalities in the future. Whenever you want to go for the modification of the website: add e-commerce capabilities or a blog, or utilize advanced analytical tools – with a custom website, such changes are possible and do not affect the site’s performance or UX. This flexibility is important especially to firms that are in the market to survive thus having to respond to market trends.
- Improved quality of the search engine result page (SERP)
In other words, SEO is critical to ensuring that your website receives the right kind of visitors naturally. There are four core benefits of having a custom built web site over a template based one, when it comes to the realm of SEO. Complete web design firms guarantee that your web site from its conception is made search engine friendly. This comprises of features such as; clean and efficient code, fast loading speed, the website’s appropriateness for mobile devices, appropriate usage of meta tags and keywords. Furthermore, in the case of new launch project, a custom made website enables the management to have better control over the types of information to be displayed and the structure of the URLs, which goes along way enhance the websites search engine visibility.
- Increased Security
Security in computer networks and information is a very crucial issue whereby companies of all sizes are affected. The security functionality implemented to a custom-built website is higher than the one generally implemented in an off-the shelf site. Unlike normal templates which exist with known weaknesses which hackers can exploit, customized websites are designed with certain security measures in mind hence cannot be so easily hacked. Actually, web design companies of professional levels also offer the services of maintenance and updates of the site, so that the site can be protected from hackers’ attacks and it will meet the safety requirements of the most recent periods.
- Unique Functionality
That is why any business has its individual needs regarding the website it uses. Having a ‘standard package’ that is the same for all practically unrelated businesses is always somewhat disadvantageous due to the inability to incorporate features and functionalities that work for your type of enterprise. Whatever your business requirements, it may be an e-business solution or an elaborate reservation system or a specialized CMS, a business can always have a custom made website. Such an extent of customization is almost impossible with any of the ready-to-use templates.
- Long-Term Investment
However, it has to be understood that a custom-built website might be more expensive initially in comparison with the site built using templates but it is more sensible to look at this as a long-term investment. A customized website is much more robust, flexible and it performs better when it comes to business value. After some durations of time one realizes that spending good money in a site which reflects the brand, offers users a good experience and one that is scalable with the business is a worthy investment.
In a saturated online environment, a website is nothing more than a face-to-face meeting between your company and the client. Purchasing custom websites that are created from a professional company leads to a website that is fresh, attractive and fine-tuned for maximum functionality, security and expansion ease. That is why a customized system is an excellent basis for subsequent development and a guarantee of your company’s success in the long term. So don’t go for something that all your competitors are using, give you website the individuality it deserves to have, be different and be YOU.
